In 2018, Holley Elementary School implemented a school-wide character strength program: The Positivity Project. The program is rooted in the belief that other people matter, and the pillars of the program are kindness, bravery, gratitude, collaboration and instilling a love of learning.  The language and teachings of the weekly character strengths are integrated with daily morning announcements, daily classroom mini-lessons and reinforced throughout all areas of the school.  

In 2023-2024, in conjunction with the Positivity Project, the elementary mental health staff designed an extension of the program called Hawk Heroes. It was created to acknowledge students who have exhibited a specific character strength that the Positivity Project focuses on. Each month, staff will nominate students who they feel best exemplify the monthly trait. The mental health staff then randomly pulls names and recognizes those students with donated gift cards and special tokens of appreciation.

The Hawk Hero mascot is displayed in the cafeteria to remind all students what they can work toward. The Hero will have inter-changeable traits on its chest to signify each Positivity Project character strength. The traits for each month and the students who were recognized are listed below.
September: